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Taylor Jedrzejek

BIS: Frito-Lay looks to duplicate WC success

Closing Bell / Friday, June 9, 2023
Frito-Lay CMO Brett O’Brien detailed the successes of the company’s ad campaign during last year’s Men’s World Cup this week at SBJ’s Brand Innovation Summit. During the tournament, Frito-Lay’s “Football or Soccer” campaign boosted sales of their products by 15% while their ads garnered over...
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