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Audience Analysis: NBA postseason jumps 7%, while NHL down 10%

Daily / Thursday, June 22, 2023
The NBA Playoffs averaged 5.12 million viewers across ESPN, ESPN2, ABC, TNT and NBA TV, marking the league’s best figure since 5.3 million in 2018. The 2023 postseason was up 7% from last year’s 4.77 million. The five-game Nuggets-Heat NBA Finals was down 6% from Warriors-Celtics in 2022, and...

USFL regular season audience finishes 3% below XFL

SBJ Newsletters / Thursday, June 22, 2023
The USFL’s regular-season TV viewership finished 3% lower than what the XFL drew earlier this spring, and 16% lower than what the Fox-owned league drew for its debut effort in 2022, reports my colleague Austin Karp. USFL games across Fox, FS1, NBC and USA averaged 601,000 viewers for...

Audience Analysis: Belmont Stakes, UEFA finale drop off

Daily / Tuesday, June 20, 2023
The first Belmont Stakes for Fox Sports drew 3.82 million viewers on Saturday across Fox and FS1. Excluding the 2020 race, which aired in late June and was the first leg of the Triple Crown due to the pandemic, this year is the least-watched Belmont since 2000, when ABC...

KAGR signs on with Tepper Sports & Entertainment

Morning Buzz / Wednesday, June 14, 2023
Tepper Sports & Entertainment has inked a multiyear deal with KAGR in hopes of using its analytics and data tools to better understand business opportunities with fans. The Panthers will become the fourth NFL team to work with KAGR directly and Charlotte FC becomes the second MLS team. ...

Jokić’s Finals run makes him most popular on social

Closing Bell / Monday, June 12, 2023
Nuggets C Nikola Jokić ’s dominant postseason has turned him into the most popular NBA player across NBA social media accounts over the past month, the league announced. In the last 30 days alone, Jokić videos have received a league-high 316 million social media views, and his content on...

Padres see audience bump in first game on SDPA

Closing Bell / Friday, June 9, 2023
The Padres saw a 15% audience bump in the San Diego market for the team’s first game on the new SDPA on Monday compared to what games had been averaging on Bally Sports San Diego in 2023. The team had a TV household audience of 59,996 for its series...

Audience Analysis: NHL down for Game 2; PLL sets record

Daily / Wednesday, June 7, 2023
Game 2 of the Stanley Cup Final on Monday night drew 2.45 million viewers across TNT, TBS and truTV. When excluding pandemic-influenced years (2020, 2021), that’s the least-watched Game 2 since Ducks-Senators on Versus in 2007. Panthers-Golden Knights Game 2 is above the 1.65 million viewers that...

Nike's league prominence keeps delivering exposure value

SBJ Newsletters / Wednesday, June 7, 2023
Nike’s dominance as a sponsor is as prominent as ever, as the company ranks among the top 10 brands for exposure value share of voice in eight of the top 10 sports on U.S. broadcasts, according to Hive data analyzed by SBJ's Moss. Nike-competitor Adidas ranks in the top...