Esports

Bucks Gaming slated to host regional esports tournament this fall

Daily / Monday, June 26, 2023

The Bucks' NBA 2K team, Bucks Gaming, is “bringing a new tournament featuring fighting-style video games to the city this fall,” according to Yash Roy of the MILWAUKEE JOURNAL SENTINEL. The team announced that Cream City Convergence will kick off Sept. 30 at the Baird Center. The event also...

Misfits not exiting franchised esports, but rebrand reflects deeper dive into creator economy

SBJ Newsletters / Thursday, June 22, 2023

Misfits this week unveiled a rebrand for the esports organization, a move that new Chief Media Officer Sam Toles tells SBJ is among the final elements of a business pivot started last year toward the creator economy. Misfits’ 2022 sale of its League of Legends European Championship franchise...

Attendance, viewership, brand activation strong for Call of Duty League in Vegas

SBJ Newsletters / Thursday, June 22, 2023

The Call of Duty League broke viewership and attendance records for its 2023 League Championship in Las Vegas last weekend, which streamed on Twitch and was held at UNLV's Thomas & Mack Center. Exact four-day attendance numbers were still being crunched by event organizers at presstime, but CDL leading...

Long runway for first CS2 Major giving PGL, IMG ample time to creatively commercialize media rights

Daily / Wednesday, June 21, 2023

While the Counter-Strike player break continues through mid-July, all eyes are set on Counter-Strike 2’s inevitable release date. And as anticipation for the latest entry in one of esports’ most popular titles builds, the long timeframe given to IMG and PGL could result in wider distribution. The PGL 2024...

Mastercard extends Riot Games deal into Valorant esports

Daily / Tuesday, June 20, 2023

Mastercard will expand its long-standing esports sponsorship with Riot Games to now include global events on the Valorant Champions Tour (VCT). The payments brand had previously extended its sponsorship around Riot’s League of Legends esports scene in the October 2022. Mastercard and Riot will make...

Boston and D.C. NBA2K League teams to compete in Corridor Cup

Daily / Thursday, June 15, 2023

Celtics Gaming and Wizards District Gaming will compete in the Corridor Cup, the first ever NBA 2K League game with a prize purse outside of existing league tournaments and playoffs. The Corridor Cup, named after the Northeast Corridor rail line that runs between Boston and Washington D.C., will be...

Blast Spring Finals brings surprising viewership numbers

Daily / Monday, June 12, 2023

The Blast Spring Finals concluded on Sunday, and its viewership was bolstered by Brazilian fans following all-Brazilian Imperial’s deep run to the semifinals. In a statistical aberration, the event’s grand finals was the third most viewed match of the tournament, behind the semifinals match between eventual winner Heroic against...

LCSPA-Riot deal will see League of Legends play resume

Daily / Friday, June 9, 2023

League of Legends esports competition (the LCS) will resume in North America on June 14 after publisher/organizer Riot Games and the LCS Players Association came to terms following a planned walkout by the players. The walkout vote last month was held after Riot abruptly ended a mandate for its...

Call of Duty League leaves stronger Twitch viewership for YouTube deal -- but why?

SBJ Newsletters / Thursday, June 8, 2023

When pitching Overwatch League and Call of Duty League to potential team investors, Activision Blizzard laid out how money from media-rights deals would bring in big revenue. And that’s exactly what happened -- at first -- in the form of a three-year, $160 million deal with YouTube starting in...

Management-team communication, revenue opportunities proving effective in Halo esports

SBJ Newsletters / Thursday, June 8, 2023

As Complexity CEO Jason Lake tells it, 343 Industries, the developer of Halo Infinite that handles league operations for the Halo Championship Series, is proving to be a strong management team, providing effective communication with franchised teams. That communication was a big selling point for Complexity, which made...

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We'll see how well everything's attended and what the folks here think about it, but I do think there's something here that's very unique and could become a signature for us.
-- NHL Chief Content Officer Steve Mayer, on how hosting the league's awards and draft in the same location has logistical benefits and possible commercial opportunities. Alex Silverman, SBJ

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