FAQs

To subscribe to any SBJ products, click here. You can also call (800) 829-9839 or email help@sportsbusinessjournal.com

All active subscribers can register and receive site access by clicking here. If you did not subscribe through the website, you must register in order to receive site access. If you need help registering, please call (800) 829-9839 or email help@sportsbusinessjournal.com.

A subscription to SBJ Insider includes both online access and the print edition. Our online archives are only available to active subscribers.

Yes. Registered subscribers can do all that and more in My Account.

No. SBJ Insider subscribers have access to a weekly print/digital issue and several newsletters a week. But to get SBJ’s daily aggregated content and multiple news feeds, you need to subscribe to SBJ All Access.

Fill out this form to learn about our All Access subscription which includes access to all our content, newsletters and virtual access to all our conferences. If you’re a current subscriber and would like a free trial of the weekly edition or the daily content, please reach out to us.

Subscribers can upgrade their account at any time. Simply call (800) 829-9839 or email help@sportsbusinessjournal.com. If you have SBJ Insider, you’ll have full access to all Insider content. You get a limited preview of Daily content each month. When you reach your limit of Daily articles, a banner will appear stating you have run out of articles. You can still access all Insider content. If you have SBJ Daily, you’ll have full access to all Daily content. You get a limited preview of Insider content each month. When you reach your limit of Insider articles, a banner will appear stating you have run out of articles. You can still access all Daily content.

If you are receiving multiple print issues, please call (800) 829-9839 or email help@sportsbusinessjournal.com. Please provide your subscriber and contact information along with the number of duplicate issues you are receiving.

Please visit the "Go to Preferences" or "Manage Your Account" link at the bottom of all SBJ emails to manage you email preferences.

To reset your SBJ password, please visit the Forgot Password page.

If you think your account has been hacked, please call (800) 829-9839 or email help@sportsbusinessjournal.com immediately.

If you do not receive your weekly print issue, please call (800) 829-9839 or email help@sportsbusinessjournal.com and we will send you a replacement copy. If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 3 months.

To change your mailing address, please visit Contact Information in My Account.

To update your billing address or payment information, call (800) 829-9839 or email help@sportsbusinessjournal.com.

To cancel your SBJ subscription, call (800) 829-9839 or fill out the auto-renewal cancellation form.

You can call (800) 829-9839 or email help@sportsbusinessjournal.com.

Yes. SBJ offers discounts on group subscriptions for our Insider and daily content. To learn more, call (800) 829-9839, email help@sportsbusinessjournal.com, or simply complete this form.

To add or remove users to your group subscription, please call (800) 829-9839 or email help@sportsbusinessjournal.com.

Our support desk is open weekdays 8:30AM to 5PM EST (closed for holidays). Call us at (800) 829-9839 or use our contact form. Please provide a detailed explanation of your issue.

Delivery of your subscription will begin within 4 weeks from the time we receive and process your order. Digital access begins immediately.

SBJ's news dates back to Sept. 13, 1994, our inaugural daily issue.

No. SBJ's weekly print and digital publication features in-depth, original reporting. SBJ's daily content is an online product that curates the sports business news from all the major media outlets for our readers. It also includes daily emails and breaking news to alert you of crucial stories. Email updates are sent seven days a week.

Our weekly edition serves up to 49 print or digital issues each year. The newest issue is available online Monday morning at 7:00am ET and also viewable on a digital reader. The print issue typically arrives on Wednesday, but delivery times will differ based on your location.

SBJ’s daily executive news briefings are unique in the sports industry. The email blasts and breaking news alerts update you on the latest industry news every day - focused exclusively on the business of sports. On a daily basis, we "cover the coverage" from media outlets around the world, in a reliable, concise and user-friendly format. This means you will have more of the news you need to know to make better business decisions.

The daily news feeds draw from major metropolitan, mid- and small-market dailies throughout the world; sports, entertainment, and business news shows on TV and sports radio broadcasts; industry trade publications; online sites and blogs; national sports and business periodicals; and directly from sports leagues, teams, sponsors, agencies, media and licensees. SBJ’s daily content condenses and prioritizes the news for you every day, instead of providing entire news articles as they appear in newspapers. Our staff curates the news in a way that allows you to get the information you need immediately.

Yes. Published on Sunday afternoon, Weekend Rap covers the industry news that happened between Friday and Sunday afternoon. Sports Business Saturday, a summary email highlighting the biggest news of the week and most-read stories, is available on Saturday mornings. We also publish breaking news any time a big story breaks.

What is SBJ’s global news?

SBJ aggregates news from outside North America, and sends a dedicated global evening email at 6:00pm ET for SBJ daily subscribers that covers worldwide sports business news stories. SBJ’s global edition follows more than 200 local language publications and media outlets across Europe, Asia and the BRIC countries. In Europe, we cover EPL, Champions League, LaLiga and Ligue 1 the most, as well as FIFA and UEFA stories. In Australia, Global covers the National Rugby League, Australian Football League, A-League soccer, Cricket Australia and Rugby Australia. We also follow everything the big U.S. leagues (particularly the NBA and NFL) do internationally.

Havin an SBJ All Access subscription is the best way to stay on top of the sports business industry. This allows subscribers to receive weekly and daily content. Subscribers can upgrade their account at any time. In addition to a holistic view of the sports industry, you’ll also receive complimentary virtual access to SBJ conference when you subscribe to All Access. To learn more, please call (800) 829-9839 or email help@sportsbusinessjournal.com. You can also learn more about our group rates here.

SBJ daily content is an electronic/digital publication available only online. Subscribers can click the "Print Issue" button on the site to print SBJ daily content at home.

If you are a subscriber and having problems accessing our archives, email help@sportsbusinessjournal.com or call (800) 829-9839.

Press releases, story ideas or news can be submitted by email to news@sportsbusinessjournal.com. For more detailed contact information, please see our Contact Us page.

Letters submitted to Sports Business Journal will be reviewed by our editorial staff. By submitting said letter, the writer grants permission for republication of the letter in print and online. Editor's Note: Letters submitted for publication must contain the writer's name and address. Those not containing these items will not be considered for publication.

SBJ’s social media voice reflects our editorial voice in all of our products, which is to present news, data and analysis with an authoritative and neutral voice. SBJ uses our social media platforms to connect and engage with our audience, and deliver meaningful, curated content to them in exciting and appealing ways. You can follow us on Facebook, Twitter, Instagram, LinkedIn and TikTok.

SBJ offers nine newsletters on the sports business industry throughout the week. SBJ Media with John Ourand, published on Monday nights each week, covers topics and trends in sports media. On Tuesday nights, SBJ College with Michael Smith takes a look at the key issues in the college sports space. SBJ Marketing with Terry Lefton -- publishing every Tuesday afternoon -- covers all you need to know about sports marketing, advertising, sponsorship and licensing. SBJ Football with Ben Fischer hits your inbox every Thursday afternoon, covering not just the NFL, but all professional football. With sports gambling on the rise, SBJ Betting with Bill King takes an in-depth look at the industry every other Friday afternoon. SBJ and The Esports Observer combine for our SBJ Esports newsletter, a catch-all for the space that hits inboxes every Wednesday afternoon. SBJ Power Up is a roundup of the best sports technology coverage that is sent to your inbox every morning. SBJ Tech, sent out every Wednesday night, contains news, analysis and commentary around the business of sports and technology. Finally, SBJ Unpacks publishes Monday-Friday nights, keeping readers up-to-date on the latest industry news. View More Here. To learn more, fill out this form.

There are a number of shows that make up the SBJ Podcasts network. On the daily “Morning Buzzcast,” you will hear the hottest news in sports business each morning. Buzzcast is posted around 8:00am ET to accompany SBJ’s “Morning Buzz” feed. SBJ’s “The I Factor” will look at the personal and professional journey of the winners of SBJ’s prestigious awards, such as Forty Under 40, Game Changers and New Voices Under 30. Finally, The Marchand and Ourand Sports Media Podcast features SBJ’s “John Ourand and the New Yokr PostsSBJ’s “Andrew Marchand. This dynamic duo teamed up for a weekly podcast that covers and discusses the business beyond the buzzer and everything you need to know inside sports media.

You can listen to SBJ podcasts on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, or wherever you listen to your podcasts. You find us by searching for the name of the podcast or simply “Sports Business Journal.” We also have a web player available on our website here.

SBJ TV is a multimedia content destination with all video content produced by SBJ. Here, you will find panels from our conferences and events, podcast episodes that have been turned into videos, webinar recordings and our Executive Insights series.

A property of Sports Business Journal, the events group produces 14+ industry-leading events and conferences annually. Our guests are the leaders and executives of the industry who gather together to network and to learn. Access the current calendar of events HERE.

You can purchase your registration by going to the to the appropriate event website and completing the form found on the “Register” tab.

Please contact attend@sportsbusinessjournal.com.

Only if you have an active SBJ All Access subscription, monthly or annual, do you receive complimentary virtual access and streaming to SBJ conferences, excluding award shows and our Thought Leader Retreats. Any other subscription type does not receive complimentary virtual and streaming access.

In-Person: Traditional attendance at a venue.

Hybrid: A mixture of in-person and online attendance.

Yes, as a registered attendee, post-event, you will receive a password protected URL with the event content.

At least 24 hours prior to the event you will receive a “things you need to know” email with more information on accessing the attendee list. You can also see the past year's attendee lists on each individual event website.

We do not have an official non-profit rate. For the best rate available on registrations, please contact attend@sportsbusinessjournal.com.

There is not a deadline to register; however, for an expedited check-in process, we suggest registering at least one week prior to the event date. Event attendance may be capped.

We suggest that you get added to the hotel’s wait list (if applicable) and book at another hotel to ensure you have accommodations. You can also contact kmwright@sportsbusinessjournal.com to check on availability.

Business attire is recommended for all events unless otherwise noted on the individual event website.

You are unable to share a registration. For the best rate available on registrations, please contact attend@sportsbusinessjournal.com.

We do not offer one-day or session only registrations. For the best rate available on registrations, please contact attend@sportsbusinessjournal.com.

Please contact attend@sportsbusinessjournal.com for more information on available discounts.

Yes, please contact attend@sportsbusinessjournal.com to make the name change.

Please complete the ‘request to attend’ form on the applicable event website. All requests will be reviewed and if you are eligible to attend, you will be contacted.

Please contact kmwright@sportsbusinessjournal.com.

Please submit your nomination, or entry, by going to the to the appropriate event website and completing the information found on the “Nomination Form” tab.

Please contact events@sportsbusinessjournal.com.

It depends on the program. If you have specific questions, please email events@sportsbusinessjournal.com.

Nominators will receive submission confirmation after you click ‘submit’ on your computer screen and a copy of the nomination will be sent via email. Nominators will not be contacted if their nominee is selected.

Yes, you can pay onsite; however, for an expedited check-in process we suggest paying prior to arrival.

To be invoiced for an event, please contact attend@sportsbusinessjournal.com.

Please contact events@sportsbusinessjournal.com. Please have your voucher confirmation available.

We ask that all invoiced registrations be paid at least two weeks prior to the event.

If you are unable to attend a Leaders Group, LLC event, please notify events@leadersgroup.com no later than Midnight PT 15 days prior to the event start date to receive a credit in the amount of your registration fee, less a USD $295 administrative fee, to use toward a future Leaders Group, LLC event. If you notify us within 15 days of the event start date that you will be unable to attend, you will be issued a credit of 50% of your registration fee, less a USD $295 administration fee to use toward a future Leaders Group, LLC event. In the event that Leaders Group, LLC is forced to postpone or cancel the event for any reason at any time, we will issue you a full credit toward a future non invitation-only event. For virtual events, all sales are final. No refunds or credits will be issued. You may transfer your registration to a colleague at no additional cost at any point..

To pay by check, make checks payable to Sports Business Journal and mail to:

Sports Business Journal

PO Box 405741

Atlanta, GA 30384-5741

To pay by credit card, please refer to your invoice for online payment instructions.

Contact attend@sportsbusinessjournal.com for more information.

You can submit a speaker requestion by going to the applicable event website and completing the information found on the “Speaker Request Form” tab. Only those who are invited to speak will be contacted.

Weekly drill available Weekly Drills are available Monday afternoons. (unless otherwise specified).

Access the Weekly Drill here under the “Weekly Drill” tab.

Please note, expired drills cannot be accessed at any time during the term. If you notice any errors, notify us by Friday at 12PM EST.

If you're a professor, or have subscribed online under your class ordering page, you do not need to enter a semester code to navigate the different tabs on the portal.

If you subscribed in a different way, please ask your instructor to provide the semester code for their class.

Visit the login page and use the email and password you provided at purchase.

To read SBJ content, click the “Weekly Issue” link in the top right corner on any webpage. Click the arrow the “Issue Date” to read a find issue.



SBJ content is accessible from the homepage. Click the SBJ logo in the top left to navigate to the homepage from any page.

To view or download a digital version of the week publication, click here.

Our support desk is open weekdays 8:30AM to 5PM EST (closed for holidays). Call us at (704) 973-1420 or use our < style="color: #DA202C;" href="/College-University/Subscription-Options.aspx">contact form. Please provide a detailed explanation of your issue.

The SBJ Atlas platform connects more than 14,000 organizations across dozens of industry categories and subcategories. A diverse blend of proprietary and partner-provided data provides clear insights into the sports sponsorship and marketing landscape, including category and market reporting, team and brand portfolio comparisons, and social media audience data.

Identify potential business partners and call out qualified lead candidates, eliminating wasteful prospecting time. Develop market expertise for pitches and sponsorship decisions. View current and historical deals in sponsorship, endorsements, apparel, media and naming rights deals to better leverage and position your assets in the marketplace. Find the right contact at the right property and save those contacts for future conversations.

Sports Business Journal has a unique position in the industry and is able to collect data directly from properties, as well as partner with some of the most trusted sources in data analytics. For example, most professional teams provide a list of sponsors to the SBJ Atlas research team before each season. SBJ Atlas supplements that with images of in-venue activation provided by longtime industry leader Hive. In addition, every day SBJ delivers breaking news and original content that is connected directly to the platform, providing a seamless, integrated and organized user experience.

SBJ Atlas is a subscription-based digital data product that is accessible from virtually any desktop or mobile device. Site licenses allow for individual logins for you and your team – each user will have the ability to curate unique content and maintain separate contact and prospecting lists. A dedicated account manager is available to help users navigate and interpret key data, as well as establish a custom onboarding plan tailored for your unique use cases. Schedule a product demo at this link.

Yes, although the integration of SBJ content adds value to the SBJ Atlas platform by connecting each listing in the database with relevant news and content, giving users insights into activation and strategy that go beyond the numbers. Please contact us for more information on bundling these services.

On every page within the platform is a button that will send a message directly to our team. You can ask for more information about a property (we might have it), report a correction, or ask one of our analysts about the best way to interpret the data you’re seeing.

Yes. On our public site, you’ll find the latest projects from our analysts and a comprehensive snapshot of the kinds of industry data available to you as a SBJ Atlas user.

SBJ offers a variety of advertising options across all types of media to reach the most influential in sports business. To learn more, visit the Advertising section of our website here.

Yes. SBJ offers bulk issue orders. To learn more, email help@sportsbusinessjournal.com.

We offer a variety of affordable digital and physical items to commemorate an article or story. To learn more, email celebrate@sportsbusinessjournal.com.

To view SBJ’s current job openings, please visit our LinkedIn page.

Advance and its subsidiary, American City Business Journals, formed Leaders Group, an operating company which brings Advance's B2B sports, esports and gaming businesses under one umbrella.

Leaders Group consists of Sports Business Journal; Leaders, The Esports Observer and Newzoo.

Advance is a private, family-owned company that operates and invests in a broad range of media, communications and technology businesses globally.

Sports Business Journal sits at the epicenter of the sports industry. It is the premier multiplatform media company in sports business, helping industry elite grow their organizations with award-winning media content, unparalleled networking opportunities and market-leading data. www.sportsbusinessjournal.com/.

Leaders provides premium networking and insight to senior executives in professional sport globally, with the goal of accelerating the pace of change withinin the sports industry. https://leadersinsport.com/.

We strive to be the most reliable source for esports business information - unfiltered and independent. https://esportsobserver.com/

Newzoo is the world's most trusted and quoted source for games and esports market data and analytics. It helps some of the world’s largest entertainment, technology, and media companies to target their audience, track competitors, spot opportunities, and make strategic and financial decisions. https://newzoo.com/.