Marketing and Sponsorship

Trackhouse sees win come as expected partner Busch returns to advertising

Daily / Monday, June 26, 2023

NASCAR’s Trackhouse Racing got its first win last night in more than a year, and it came during the same week that its expected new sponsor Busch Beer returned to advertising after having gone dark since April. The three-year-old, two-car team has taken the NASCAR world by...

Spurs looking to add partnerships in France following Wembanyama pick

Daily / Monday, June 26, 2023

The Spurs are beginning to vet potential business partners in France, and potentially throughout Europe, in the wake of the selecting 19-year-old Paris-native Victor Wembanyama No. 1 overall in Thursday’s draft. The NBA’s International Team Marketing Program allows each franchise to acquire up to 10 global partnerships,...

'EverBank' name could return to Jags' stadium

Morning Buzz / Monday, June 26, 2023

The name of the Jaguars' stadium "could be changing" from TIAA Bank Field to EverBank Stadium by the time the team kicks off the regular season. A rep of the Jacksonville-based bank has sent a letter to Mayor Lenny Curry and Jaguars President Mark Lamping "requesting...

NewSpring acquires Underdog Venture Team

Morning Buzz / Monday, June 26, 2023

The empire of Underdog Venture Team is expanding. The marketing services agency, founded in early 2022 with a promise of greater diversity within a field that offers little, has been acquired by suburban Philadelphia private equity firm NewSpring Holdings. What will now be known as Underdog & Co. will...

Marketing and Sponsorship: NewSpring acquires Underdog Venture Team, giving diversity-driven agency capital to grow and develop

Weekly / Monday, June 26, 2023

EA Sports says CFB game won't be delayed

Closing Bell / Friday, June 23, 2023

EA Sports said that "a recent lawsuit from The Brandr Group will not impact the game’s planned release date" in summer 2024 and that the company "has not yet made any monetary offers to players for their likenesses to be included in the game." Separately, a source close to...

Gradey Dick's 'Wizard of Oz' ode on Draft night panned

Daily / Friday, June 23, 2023

Raptors draft pick Kansas G Gradey Dick “scored ALL the style points” during Thursday's NBA Draft in a “red sequined shirt and jacket by Dolce & Gabbana that dazzled even brighter than Dorothy’s ruby slippers, which was the point of his Kansas-themed look,” according to Gutierrez &...

Golden Knights set Stanley Cup Final merch sales record

Daily / Friday, June 23, 2023

Golden Knights fans set “another record, buying the most team merchandise during a Stanley Cup Final series” at T-Mobile Arena’s The Armory store on June 13, the night the team clinched the Cup, according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. Sales of souvenirs that night “topped the...

Bud Light releases new ad, hoping to move on following recent controversy

Daily / Friday, June 23, 2023

Bud Light is hoping "to move on with a new ad campaign that focuses on the many summer activities that present an appropriate moment for the beer," according to Brian Steinberg of VARIETY. The new ad will feature “Good Times,” the “sunny 1978 hit by the dance-music group...

CONCACAF taps Sportfive for digital services

Morning Buzz / Friday, June 23, 2023

CONCACAF, the governing body for soccer in North America, Central America and the Caribbean, has retained sports marketing agency Sportfive for a variety of digital services for its national team competitions, including last week’s Nations League Final and the 2023 Gold Cup group stage, which begins this weekend. In...

1
2
3
4
5
6
7
8
9
10
…
>
Last

SPONSORED CONTENT

Quote Of the day

We'll see how well everything's attended and what the folks here think about it, but I do think there's something here that's very unique and could become a signature for us.
-- NHL Chief Content Officer Steve Mayer, on how hosting the league's awards and draft in the same location has logistical benefits and possible commercial opportunities. Alex Silverman, SBJ

PODCASTS