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A year-round destination, Sarasota County is home to world-class sports training and competition. Each February, fans of the Baltimore Orioles and Atlanta Braves flock to sunny Sarasota County, Fla., to catch their favorite teams as they tune up during spring training. While they may come to spectate, those same fans quickly discover they can keep up with their own fitness routines: Sarasota County is home to dozens of world-class venues and facilities that make outdoor recreation, training and competition not only easily accessible, but also second to none.

Yes, the Paradise Coast Sports Complex (PCSC) is big, very big. Currently, the complex has a 3,500-seat stadium, eight full-sized soccer/lacrosse/football fields and six sand volleyball courts. But once it’s fully completed, the nearly 200 acres of Collier County, Florida property plan on much more, including eleven baseball/softball fields, and yet another soccer/lacrosse/football field. That’s not including the already popular local favorite hangouts. An outdoor beer and wine bar called The Cove, an outdoor fitness gym called The Factory, and the Great Lawn hosts all sorts of weekly and special entertainment while also having a three-quarter mile walking path around a scenic lake.

When it comes to multi-property organizations, your best leads are already right in front of you. Research shows that, among the fans of properties owned and/or operated by a parent company, less than 10% of fans have purchased tickets from more than one property¹. Multi-property organizations have the potential to drive significant revenue by identifying and engaging with existing fans across their entire fan universe. They simply need access to a reliable, unified view of their fan data and a way to make valuable data-driven insights easily actionable.

Driven by a young, diverse and digitally savvy demographic, soccer has grown by leaps and bounds since the 1994 FIFA World Cup was held on U.S. soil and Major League Soccer (MLS) was born two years later. The world’s most popular sport is expected to continue its upward trajectory with this summer’s FIFA Women’s World Cup in Australia/New Zealand as well as the 2024 Copa America and 2026 FIFA World Cup coming to North America.

Live brand experiences are synonymous with sports and entertainment events. Every major event from the Super Bowl, World Series and NBA and NHL championships to live music, cultural or film gatherings, such as South by Southwest, Lollapalooza and the Sundance Film Festival, all feature brands activating in a variety of ways.

Technology is evolving more rapidly today than ever before. Not long ago, technology was simply viewed as a standalone department within an organization, a necessity for doing business and a cost center. Today, it is integral to any organization’s success.

The custom, agnostic approach deployed by WMT Digital leads to the ability to tackle more complex opportunities.

It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.

Over the past decade, ONE Championship has grown into the world’s largest martial arts organization. Founded by CEO and Chairman Chatri Sityodtong in 2011, the Singapore-based company has already conquered the East and now has its sights set on the West.

Women will purchase 85% of all consumer goods this year, but only account for 19% of revenue generated by sports properties. It’s time women were better served by sports.