It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.
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We'll see how well everything's attended and what the folks here think about it, but I do think there's something here that's very unique and could become a signature for us.
-- NHL Chief Content Officer Steve Mayer, on how hosting the league's awards and draft in the same location has logistical benefits and possible commercial opportunities. Alex Silverman, SBJ
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