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Athletes all have their own strengths and deficiencies, necessitating a personalized approach to training. It’s essential for coaches and trainers to establish a baseline for individual student-athletes, a foundation from which to build upon the five trainable qualities: hypertrophy (building muscle mass), speed, power, muscular endurance, and strength.

At the 2020 Summer Olympics in Tokyo, USA Track & Field athletes were meters ahead of the rest of the competition. Their 26 total medals – seven of them golds, as well as three new world records – topped that of the next three countries combined in track and field and represented almost 25% of Team USA’s total medal count.

Professional sports have become a unifying factor bringing people and communities together.

We continue our conversation with UMass Amherst as we discuss "The Business Case of Women's Sport's."

As Las Vegas continues to solidify the title of “Greatest Arena on Earth” thanks to new professional teams, state-of-the-art facilities and extremely high-profile sports special events, youth and amateur sports have emerged as an important and lucrative market segment for the destination.

USA Track & Field celebrates a decade of being under the guidance CEO Max Siegel and discusses how he bridged the gap between the performance on the field and in the front office. Joining us on today's episode are Olympians Jackie Joyner-Kersee, Chaunte Lowe and Wallace Spearman along with USATF CEO Max Siegel himself.

The climate crisis is complex, with many contributing variables and interconnected causes. It can be hard to know where to start to make a difference. But what if there was one simple tool that could clean the air, filter water and provide a habitat for hundreds of species of animals?

In today’s age of awareness around environmental, social and governance (ESG), franchise owners are choosing to be environmentally responsible and provide a sustainable in-venue experience for fans. Coming alongside owners, teams and venues are some of the largest sponsoring brands seeking to connect with customers in an authentic and environmentally conscious way. ESG is emerging as one of the top growth sponsorship categories in the sports and entertainment industry.