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For the best destination cities, event hosting is a priority, and local entities are eager to create an ecosystem that fully supports what organizers are looking to accomplish.

The Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, senior principal Nic Reynolds joins us. Our host? Matt Davison, associate athletic director at The University of Nebraska, color commentator for the Huskers football radio broadcast, and a former student athlete at The University of Nebraska.

In the first in this series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. Populous senior principals Brian Mirakian and Michael Lockwood join us to share the blend of technological and architectural tactics to fuel a solid fan strategy and exponential growth.

Join executives from THINK450, the innovation and partnership engine of the NBA, and learn how to effectively partner with athletes who are active, appropriate and successfully influential in their efforts to say and do the right thing for the sport, the country and the world.