Long known for sports special events, in recent years Las Vegas has experienced a massive evolution into a year-round, major sports destination. The shift has been fast and profound, thanks to a winning combination of new professional sports teams and venues, plus new and returning marquee special events.
After navigating the COVID-19 pandemic in 2020, many sports executives were hoping for a return to normalcy in 2021. Despite the significant hurdles and concerns –
including empty or limited attendance, shortened seasons, canceled games and sick athletes – the year did in fact witness the return of sports and fans’ attention to their favorite teams.
Conducted by Foley & Lardner LLP, Sports Business Journal and The Esports Observer, the 2022 Esports Survey finds that nearly 9 out of 10 esports professionals expect esports investment and deal activity to increase in the first six months of 2022.
Authenticity shines through in business. Consumers connect with products that feel genuine and messages that ring true, and it is evident when a company’s culture is embedded in its industry.
Many destinations trying to figure out their role and position in hosting major esports tournaments take a transactional approach, but the smarter ones invest in a partnership approach.
In this episode, sponsored by Daktronics, our topic is "Beyond the Board"--How big boards drive big revenue, and keep alumni, fans and sponsors connected. Joining us, University of Maryland Athletic Director Damon Evans, and Charley Bocklet, Daktronics Regional Sales Manager.