Sponsored Content

The COVID-19 pandemic gave college administrators time to examine all aspects of the fan experience and their revenue-generating opportunities. As a result, some schools will offer more hospitality and tailgating options.

In this podcast series sponsored by Athliance, we break down the NCAA Division 1 Council meeting and Supreme Court rulings on name/image/likeness. Athliance CEO Peter Schoenthal is joined by sports law professor Darren Heitner, and ESPN writer Dan Murphy for a timely conversation with legal insights about what has been decided to date, what happens next and how universities can prepare with the right compliance tools.

In this episode, sponsored by Visit Frisco, our topic is shifting tourism strategies into economic strategies, and getting rightsholders to create mutually beneficial partnerships. Joining us? Josh Dill, Director of Sports and Events for Visit Frisco; Brad Alberts, President and CEO of the Dallas Stars; and Nick Shafer, Vice President of Stadium Operations for FC Dallas at Toyota Stadium.

At its meetings June 22-23,2021, the NCAA Division I Council is expected to enact legislation that will allow student athletes to make money as endorsers and social media influencers, a move that will necessitate changes in how college athletic departments operate.

Sports that are focusing on digital platforms have experienced tremendous growth. For example, ONE Championship, a global martial arts organization based in Singapore and Asia’s largest global sports media property, was ranked third by Nielsen for cumulative media reach with a 2020 mark of 403 million, a 59% increase from 2019.

How the challenges brought on by the COVID-19 pandemic elicited a new wave of creativity, tech innovation and tech advancements in the sports world, and how they will develop throughout 2021 and beyond

How NASCAR disrupted an industry by speaking out and effecting change