Sponsored Content

Soccer fans are enjoying a modernized viewing experience through the latest broadcasting technologies, which could serve as a model for the rest of sports

One of the most pressing challenges currently facing sports properties is finding the best way to build a community of fans whose allegiance extends beyond the final buzzer.

Total esports revenue worldwide will surpass $1 billion this year with most estimates predicting closer to $2 billion in the just the next three years. That’s real money coming from real revenue streams such as sponsorship, media rights, advertising, merchandise and ticketing. And for the sports business world, as leagues and teams continue to chase new fans, TV ratings, attendance figures and everything in between, esports is the elusive pot of gold at the end of a rainbow.