How to Calculate the Value of Your Sports Sponsorships
Over the last decade, emerging technology has changed the game for sports sponsorships. Today, brands should have direct access to data that lets them know exactly what campaigns are working and what could be improved. However, according to the Association of National Advertisers, only a little more than half of brand marketers are actively measuring the true impact of their sponsorships.
GumGum Sports' new guide, The Brand Guide to Optimizing Sponsorship Performance, reveals how brands can use their data to analyze campaigns, make adjustments in real-time, and refine sponsorship strategies over time.
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This means brands have a huge opportunity to get an edge on their competitors by tapping directly into sponsorship insights. They can see the channels and signage that generates the most revenue. With this data in hand, marketers can layer in other intel about fan behavior, purchases, hospitality programs and more to get a complete picture of ROI.
To get the most out of your strategy and turn insights into action, download The Brand Guide to Optimizing Sponsorship Performance here >>>
