[Webinar] How Brands Are Engaging Esports and Measuring ROI

As viewership has increased, Coca-Cola, Intel, Louis Vuitton, Audi, Red Bull and myriad other notable brands have dedicated an increasing amount of marketing budget to esports. The growing level of esports participation and engagement from demographics that marketing departments of all brands covet is an irresistible engagement opportunity. This webinar will host thought leaders from within the esports industry as well as brands who are spending sponsorship budget to be positioned front and center in the global esports market. We will explore marketing trends, how ROI is measured and specific successful marketing initiatives.

Anyone who wants to better understand the trajectory and engagement opportunities within the global esports space should not miss this webinar. Attendees will be able to ask questions to the speakers and also download a recording of the webinar to view on demand and share with colleagues.

Register below to watch the on-demand recording of the webinar:

About our speakers:

Tatiana Tacca is leading the esports and gaming practice for Momentum Worldwide, delivering consultation, sponsorship strategy, and experiential activation for brands and clients. She is an esports and gaming industry expert with over 8 years in the space, managing sponsorship across multiple brand categories including telecom, payment, CPG, airlines, spirits and more. She has worked on and executed deals with multiple esports properties including Activision Blizzard, Twitch, Riot Games, TSM and Cloud9. Before that, she led the marketing strategy and game launches/updates of over 20 mobile licensed game titles with Marvel, Disney/Pixar, Microsoft, Lucasfilm, Fox, NFL, NBA, MLB and more.

Dan Nemo is Co-Founder & COO of StreamMetrics, Inc. Previously, he was COO of BandsInTown from inception to $20M+ in revenue, leading media and sponsorship monetization, publisher relations, and monetization product management. He was instrumental in finance and operations roles in WiderThan’s IPO (NASDAQ: WTHN) and its subsequent $350m acquisition by RealNetworks.

Kasra Jafroodi is the Strategy and Analytics Lead for Activision Blizzard Esports, working across all business lines including revenue, marketing, operations, and content. Over the past 2 years, he has developed industry-first research and measurement partnerships as well as establishing AMA as the core viewership metric for both Activision Blizzard and esports. Prior to his role at Activision Blizzard, he was a consultant at MediaLink where he advised some of the world’s largest brands -including AT&T and Fox – in their media and creative agency selection process.

Dan Kaufman, Managing Director of SportTechie, will be moderating the discussion.

Register to watch the on-demand recording of How Brands Are Engaging Esports and Measuring ROI. If you have any questions about the discussion, email us at webinars@sporttechie.com.

Learn more about the sports technology innovation at CES 2020 here.