New Fan Demands Mean New Delivery Formats
Written by: Ben Jermy
The importance of platforms in content distribution
Fans want more advanced data, faster and more frequently than ever before. You need an army of analysts and content producers to just keep your head above water. How can we deliver complicated, bespoke and up to the minute sports content to a global network of fans despite its continually growing complexity? Platforms are a key part of answering this challenge, here's why.
Platforms act as a key way to centralize and simplify processes whilst simultaneously adding increased depth and quality to the end products.
Scalability
First let’s talk about scalability. Today’s fan has high expectations when it comes to consuming sports content, they are obsessive when it comes to their respective sports, teams and players, if you can’t provide them with crucial information like line-ups, injury details and pre-game preparations they’ll simply get it from somewhere else. Furthermore, the sports experience used to be limited to the period of the game itself, but in today’s “always on”, social media ruled world sports coverage demands pre-match, in-game and post-game content at a minimum.
Let’s use Baseball as an example, fans want to follow their team through an entire game week cycle, from team announcement through to post game reactions. Teams in Major League Baseball play over 160 fixtures in a 6-month period, that’s a phenomenal amount of content to create and data to manually enter in a very short window if you want to capitalize on the hype around each game.
Detail
As technology in sport grows so does the hunger for more advanced metrics and visualizations. Fans want to know in the moment when their favorite player reaches a significant milestone or see a heatmap of the man of the match’s performance.
To provide this level of detail you’d need a team of researchers working round the clock and a team of designers with unlimited access to years of data. Not to mention that complicated metrics like momentum and heatmaps can’t be created accurately manually. Sports fans used to be satisfied by a talking head describing a match as it happened. Today’s fan demands a high level of detail, historical accuracy and high-quality visualizations, the game has truly changed.
Consistency
With the rising demand for more frequent and more timely content it’s easy to lose quality and brand consistency in your posts. You might win the race for fan attention, but you may well lose their respect and brand loyalty in the long run. Using graphics platforms means that it’s possible to capture the moments and stories that matter and communicate them to fans without compromising on quality, speed or complexity.
On the 29th June, we’ll be hosting a live broadcast exploring how PressBox can enhance your coverage; pre-game, in-game and past the final whistle. Experts from across Stats Perform will share real examples of unrivaled data sets, narratives, visualizations, and video. Through those outputs, they’ll show how each application - PressBox Live, PressBox Video and Pressbox Graphics - fits into the fan’s match day experience (the build-up, on game-day and post-game) and how all three of those products sit on a single platform; PressBox.
June 29, 2022
11:00 a.m. EST
Register here: https://visit.statsperform.com/MTMsports