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Derick Moss

Kia overtakes Toyota as top auto brand in sports

Daily / Thursday, June 8, 2023
Buoyed by a strengthened NBA partnership and sponsorship of the Men’s World Cup, Kia overtook Toyota as the No. 1 auto brand in sports over the past year as measured by share of voice (i.e., mix of equivalent media value) according to a recent study by Hive, an AI...

Zoomph wraps up Series A funding round

Morning Buzz / Tuesday, June 6, 2023
Sports and entertainment technology partnerships insights platform Zoomph announced the completion of its Series A funding round spearheaded by Jurassic Capital, a growth equity firm in the SaaS vertical based in Durham, N.C. The round also includes Lalotte Ventures, a Montreal early-stage VC fund in the portfolio of Seattle...

2023 Sports Business Awards

Weekly / Monday, May 22, 2023
Read more about the the 95 nominees for the 2023 Sports Business Awards in 15 categories. The winners will be revealed during an awards presentation on May 24 at the Marriott Marquis Times Square, in an event that captures the attention of the industry. Gary Bettman, commissioner...

Southeast teams carry MLS attendance numbers

Morning Buzz / Thursday, May 18, 2023
The Southeast is crazy about football, but it turns out it’s crazy about futbol, too. Through roughly a third of the MLS season, three of the top four teams in attendance hail from the region, as Atlanta United, Charlotte FC and Nashville SC are joined by Seattle atop the...

Kantar survey shows Gen Z's growing interest in basketball, women's sports

Daily / Friday, May 12, 2023
While the NFL is still king among U.S. sports fans, basketball’s appeal to Gen Z shouldn’t be underestimated. That’s just one insight gained from Kantar Sports MONITOR’s 2023 Fan Engagement study related to the shifting sports media landscape. (The survey was fielded among a nationally representative sample of 5,000...

F1 sponsor roster stabilizes after expansion last season

Daily / Wednesday, May 3, 2023
F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion. Paramount Plus joins the F1 roster this year as an official partner after a “trial” sponsorship last year, even though...

F1 sponsor roster stabilizes after expansion

Global / Wednesday, May 3, 2023
F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion. Paramount Plus joins the F1 roster this year as an official partner after a “trial” sponsorship last year, even though...

Shorter games have uneven impact on MLB in-venue exposure

Daily / Thursday, April 20, 2023
While the average length of regular season MLB games so far this season has decreased by more than 14% this year, in-game brand exposure on TV has been more resilient, with the total screen time for in-stadium assets (i.e., excluding broadcaster overlays) decreasing only 5% vs. the first two...

Dallas, N.Y., CLT named Best Sports Business Cities

Morning Buzz / Monday, March 20, 2023
It came up in a conversation among Sports Business Journal editors one day last summer: “What’s the best city for sports business? Can we measure that somehow? What does that even mean? How would you even do that?” We crunched the numbers for seven months, analyzing nearly...

Best Sports Business Cities

Weekly / Monday, March 20, 2023
Sports Business Journal ranked the top 50 cities in the U.S. for the best opportunity and environment to conduct sports business. Feedback from industry insiders about stability, market size, fandom, impact and culture also informed our report.   It came up...