Victor Frascarelli

Riot Games Brazil has hired Mauricio de Lima to lead its competitive operations. After eight years at Ubisoft, leaving this month as its esports director for Latin America, Lima joins Riot Games to work on Brazilian esports scenes for League of Legends (LoL), Valorant and...

After basing its main Counter-Strike: Global Offensive (CS:GO) team in Florida, the Brazilian organization Furia increased its investments into the U.S. by signing an all-American Apex Legends team, bringing local streamers to its talent pool and investing in communication channels in English. To understand how a Brazilian organization takes...

The Brazilian Counter-Strike Circuit (CBCS, from Portuguese acronym) closed a naming-rights sponsorship deal with global betting website 1XBET. The three-year agreement grants the naming rights for the circuit, which will now carry the CBCS 1XBET moniker and is the biggest CS:GO series in Brazil. During games, the...

Popular Brazilian esports streamer Alexandre “Gaules” Borba has signed with Red Bull today, joining a roster that includes PSG player Neymar , Olympic skateboarder Letícia Bufoni and Olympic surf champion Ítalo Ferreira as a Brazilian promoter of the energy drink...

Brazil has become an esports powerhouse thanks to its size and community engagement. With 212.6 million people, Brazil accounts for almost a quarter of Latin America. Such market potential has not gone unnoticed by international investors, brands and, of course, the entertainment industry. After Brazil proved in the '90s...

Brazilian bank Next has joined the esports agency 3C Gaming and the Valkirias organization to launch a women-focused initiative in Brazil named "Ela Faz o Game" (roughly translated as “She Makes the Game” in Portuguese). The project aims to promote, educate and support women in the Brazilian esports scene...

Esports team Velox is expanding its efforts to Latin America, and will head to Argentina with the aim of launching competitive teams in FIFA 22, Valorant, Rocket League, Free Fire and League of Legends in the region. Velox, which was founded by Argentine soccer player Emiliano Rigoni ,...

WarnerMedia has added coverage in Brazil on its TNT channel for the independently run EA Sports FIFA competition, the KickOff Electronic League. Brazil-based TNT Sports Special Content Coordinator André Heimlich said the deal “is an important step to have relevant content on gaming soccer that will last...

Ubisoft, which publishes the popular Rainbow Six Siege title, has filled out the executive ranks with its new global esports and competitive gaming division: François-Xavier Deniele , previously Dir of Esports at Ubisoft for Europe, the Middle East and Africa, has been...

Brazilian esports organization Fluxo is following a trend of a few esports teams and expanding into the music industry, signing with MainStreet Records. Fluxo becomes the latest organization to see growth opportunities in music. Fellow Brazilian team LOUD last year signed rapper Gustavo Souza , while Berlin-based G2...