Mike Boylan

With Super Bowl LVII kicking off today, a big storyline around advertising during the game is Anheuser-Busch InBev giving up its alcohol category exclusivity for Super Bowl advertising, which it had held since 1988. A-B InBev will still run ads during the game, with three minutes being doled out...

With Super Bowl LVII kicking off Sunday comes another round of new and returning brands advertising during the game. A big storyline around this year’s crop of ads is Anheuser-Busch InBev giving up its alcohol category exclusivity for Super Bowl advertising, which it had held since 1988. A-B InBev...

UCLA AD Martin Jarmond said with all the change surrounding college sports from NIL to the transfer portal, administrators “don't have control” over the enterprise, but still need to “try to anticipate where it's going.” Speaking during a panel at the SBJ Intercollegiate Athletics Forum, presented by...

Learfield President & CEO Cole Gahagan sees this current period of changes in college sports as “a bit paradoxical.” Speaking today at the SBJ Intercollegiate Athletics Forum, presented by Learfield, Gahagan said while there is “a lot that's changing” in college sports, “I don't know if I've...

Cavaliers CEO Nic Barlage said when it comes to Diversity, Equity, and Inclusion in an organization, there is “no finish line,” but rather a need to “continue to grow and diversify.” Speaking today at SBJ ALL IN in Cleveland, Barlage said it is important to have DEI...

NHL CMO Heidi Browning said data is the "lifeblood of our organization.” Speaking yesterday at the '22 SBJ Brand Innovation Summit in Chicago, Browning noted a “huge advantage” at the league is that “we've got all this data.” She listed off digital, real world, transactional, attitudinal and behavioral as...

Candy Digital CMO Andre Llewellyn said being a relatively new company in a young industry, “by definition, we're innovating.” Speaking today at the '22 SBJ Brand Innovation Summit in Chicago , Llewellyn said brand innovation is “literally what we're doing on a daily basis.” One way...

Super Bowl LVI viewers on Sunday will get a mix of new and returning brands advertising during the game. It will be some people’s first taste of the blockchain category, as three cryptocurrency exchanges -- FTX, Crypto.com and Coinbase -- are making their Super Bowl ad debuts following major...

State Farm over the weekend launched its #TeamStateFarm challenge on TikTok, a contest that the company is running in lieu of an in-game spot during Super Bowl LVI. State Farm made its Super Bowl ad debut during last year’s game. The contest involves fans creating videos on TikTok showcasing...

State Farm and creative agency Translation will premiere two spots during the NBA’s Christmas Day games as part of the launch for the company’s new “Challenge Your Assumptions” campaign. Suns G Chris Paul , a longtime State Farm endorser, will appear in the “Photo Shoot” ad...