Dominic Massimino

SportTechie’s  Sandbox  is where we share our experiences testing products, gear, solutions and more in the sports tech space. Have something you want us to get our hands on? Pitch us at  talkback@sporttechie.com ...

Serena Ventures, a VC firm founded by tennis legend Serena Williams, has raised $111 million for its inaugural fund. The firm is building on a nine-year history of angel investing, which included financial tech companies Propel and Cointracker , as well as video education company...

Yahoo Sports has signed college basketball stars Chet Holmgren of Gonzaga University and Paolo Banchero of Duke University as brand ambassadors of the Yahoo Sports Tourney Pick’em March Madness bracket game. In the first NIL deal to target bracket gaming, Holmgren and...

The Argentine Football Association ( AFA ) has signed a deal with soccer editorial site OneFootball to produce original content for the federation. The partnership, which will make all editorial content posted on the AFA website available on OneFootball’s site and app, is the first time...

The Professional Fighters League (PFL), has announced a partnership with white-label NFT platform creator Mercury to create a branded NFT market for the MMA league. The PFL, which is the UFC’s primary MMA competitor, is expected to have NFTs...

Sports sponsorship analytics platform Trajektory announced its launch on Wednesday. The company’s initial team partners include the Chicago Bears, Arizona Diamondbacks, Pittsburgh Penguins and Philadelphia Union.    Trajektory’s Partner Intelligence software analyzes engagement data from social media, broadcast, radio, in-game digital signage, email,...

Teenage Liverpool winger Harvey Elliott has joined soccer wearable company Playermaker as a brand ambassador. Playermaker’s product uses two small sensors fitted within a silicon strap around a player’s shoes to track various data metrics including acceleration, kick velocity, distance traveled, top speed and left/right balance.  ...

Sports apparel company Vintage Brand has partnered with NIL-compliant marketplace MOGL to launch a new merchandise shop for college athletes. The online marketplace on MOGL will let athletes leverage their NIL rights to sell their own branded merchandise and earn income. ...

Interactive at-home climbing machine CLMBR has announced a partnership with the Mid-Eastern Athletic Conference, which consists of eight HBCU member schools. Each MEAC school will receive a CLMBR connected machine to help their D-1 athletes train. CLMBR’s machine stands over seven feet tall and has a touch...

Premium content on football analytics site Football Outsiders will be sponsored by fantasy sports app Underdog Fantasy . Underdog, which raised $10 million in a 2021 fundraising round that included Mark Cuban, Kevin Durant and Jared Goff, will be Football Outsiders’ first-ever fantasy...