Jen Booton

It has never been easier to work out with the tier of trainers that keep celebrities like Jennifer Lopez in shape. The pandemic ushered in a new normal of exercising with licensed professionals from the comfort—or discomfort, depending on the preferred intensity—of your home. And celeb trainer...

VALD Performance CEO Laurie Malone eventually found his way into sports technology after studying law and finance as an undergraduate in Brisbane and working as a lawyer for five years. Then, after his best friend brought him into a project anchored by academic researchers in Australia...

Ricky Wysocki is a two-time Pro Disc Golf Association world champion who has overcome personal tragedy and Lyme disease to become one of the best players in the world. The South Carolina-based athlete, 28, ended disc legend Paul Mcbeth’s four-year streak in 2016 to...

Mike Principe graduated from Washington University in St. Louis then found his way to law school. For a while, he worked as a transactional lawyer who focused on mergers and acquisitions, a path that would lead him to sports and eventually his current role: CEO of...

Imagine playing the FIFA video game with only your mind. An Israeli sports tech startup has developed a way to do just that in an effort to give athletes an edge on the real-life pitch. Using i-BrainTech, athletes play a realistic sports game...

Electronic Arts has extended its multi-year agreements  with the UFC and NHL to continue producing branded video games for both leagues. EA’s renewed partnership with the NHL and NHLPA comes while  NHL 21 has generated record numbers of daily active players, the companies...

Sinclair Broadcast Group CEO Chris Ripley says he’s optimistic sports rights will rebound, even as the company reported a sizable third quarter loss amid the pandemic. Sinclair owns 21 FOX regional sports networks around the country. “We fundamentally believe that sports rights will be worth...

Sports prediction app GameOn has partnered with the Movember men’s cancer charity, as well as Jacksonville Jaguars quarterback Gardner Minshew and Snickers, to raise money for men’s health programs relating to mental health and suicide prevention, prostate cancer and testicular cancer. Beginning Nov....

On a scorcher in July, deaf skydiver Ashraf ul Hossain explained through a sign language interpreter what it was like during his first few days as a student at Skydive the Ranch in Gardiner, N.Y., where all new jumpers must sit through an eight-hour ground course...

The NBA’s Memphis Grizzlies have announced a multi-year sports betting partnership with FanDuel.  The deal is FanDuel’s first with an NBA team and makes FanDuel the official betting partner and exclusive daily fantasy partner of the Grizzlies. Tennessee legalized online sports betting on Nov. 1.   ...