Na'Andre Emerson

Warriors G Stephen Curry and his Curry Brand are releasing today the Under Armour Curry 1 FloTro Low "Draft Day" colorway that is inspired by the grey and pink suit Curry wore during the 2009 NBA Draft. The first-of-its kind release is directly similar to the suit and accompanying...

During the 2023 Brand Innovation Summit, Athletes Unlimited co-founder & CEO Jon Patricof and AU pro softball player Victoria Hayward spoke about how they are growing investment in women’s sports by focusing on the athlete and giving them a voice in the space. Hayward, who was the first athlete...

As part of its partnership with the NBA as their official soft drink, PepsiCo brand Starry will be taking over Game 1 of the 2023 NBA Finals with its “3>2” campaign as a way to embrace basketball culture during the biggest moment of the season. The campaign features...

Lakers F LeBron James’ signature Nike collection is getting two more Florida A&M colorways, this time in the Nike LeBron 20, marking Nike's first collaboration with creative retail agency Whitaker Group’s All Points Bulletin brand. The APB x Nike LeBron 20 “FAMU” pack is the second collaboration...

To compete against longstanding appliance brands, Hisense Group is trying to reach loyalists and grow brand awareness through new sponsorships and campaigns centered around the NBA. After having forayed in soccer previously, including sponsoring the past two FIFA World Cups, Hisense entered into a three-year agreement with...

For this year's Mother’s Day, Warriors G Stephen Curry is dropping a signature Mother’s Day colorway of the Under Armour Curry 1 FloTro in honor his mother, Sonya, and his wife, Ayesha. Dropping for the first time last year, the Curry 1 FloTro is an updated model...

Lakers F LeBron James donned a new player-exclusive colorway of the Nike Zoom LeBron NXXT Gen during Game 4 against the Grizzlies. The LeBron NXXT Gen is the cost-effective model of James’ 20th signature shoe, the Nike LeBron 20, and is made specifically to meet the standards of a...

Cowboys QB Dak Prescott last season hooked up with Glow Beverage as a partner and now is marketing it out to the world as an everyday drink. Glow is a functional sparkling beverage line that launched in October in two different formulas, Sparkling Hydration and Sparkling Energy,...

During the NBA Playoffs, Suns F Kevin Durant hit the court on Sunday debuting his latest signature shoe, the Nike KD 16, in an-black colorway. Ahead of the playoffs last Friday, Durant posted a preview of his newest sneaker on his Instagram in three colorways (black/purple, red/white,...

T'Wolves G Anthony Edwards on Tuesday donned a pair of orange and purple Adidas BYW Select against the Lakers, the successor shoe to the BYW 2.0. Edwards signed with Adidas back in his rookie year in December 2020, joining fellow NBA stars Trae Young, James Harden, Donovan...