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Marketing and Sponsorship

Lakers' LeBron James debuts new player-exclusive Nike Zoom LeBron NXXT Gen against Grizzlies

By Na'Andre Emerson
Lakers F LeBron James donned a new player-exclusive colorway of the Nike Zoom LeBron NXXT Gen during Game 4 against the Grizzlies. The LeBron NXXT Gen is the cost-effective model of James’ 20th signature shoe, the Nike LeBron 20, and is made specifically to meet the standards of a faster-pace...

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