Juwan Watson

The inaugural class of the Charlotte Difference Makers Sports Fellowship, in partnership with Sports Biz Camps, recently completed 11-week assignments at participating sports business organizations. From event planning and marketing to social media content creation and sponsorship activation, the fellows explored different career paths and had access...

The rivalries extend far beyond the field of play, fueled by passion that sometimes dates back a century or more. Whether it’s Southern vs. Grambling State in the Bayou Classic or North Carolina A&T vs. North Carolina Central in the Aggie-Eagle Classic, the games of historically Black...

For many HBCU matchups, the battle of the bands is already as competitive as the football game. At the Bayou Classic on Nov. 26, featuring Grambling State University and Southern University, the battle between Southern’s Human Jukebox and Grambling’s Tiger Marching Band will be held the night before the...

Ten years ago, Manchester United and Chevrolet struck a blockbuster partnership that had promising hopes but sparked debate among marketers that continues today. The seven-year, $599 million deal remains the biggest global partnership between an automaker and a European sports team. Its sheer size was...

WNBA Dir of Strategy Richard Barbier is all in on collecting the data to better help players and improve the fan experience. While speaking at Day 1 of the Horizon Summit hosted by SportTechie, the 49ers and SBJ at Levi's Stadium, Barbier shared some of...

The Professional Triathletes Organization and Warner Bros. Discovery reached a multiyear partnership to broadcast live and on-demand coverage of the PTO Tour. The agreement will give Warner Bros. exclusive coverage in more than 50 territories across Europe on its linear channels and streamed via Discovery+, the Eurosport...

Richard Barbier, the Director of Strategy for the WNBA , is all in on collect ing the data to better help players and improve  the fan experience.  While speaking at Day 1 of the Horizon Summit hosted...

Portugal’s 2022 Primeira Liga Champions, FC Porto, announced a deal with Upland making them the first European soccer club to enter the metaverse. Upland is an open Web3 platform mapped to the real world in the metaverse. The club is bringing the roar of the stadium, pioneering...

Data analytics and visualization company , BaseballCloud has acquired Aqueti,  which uses and optimizes a multi-array camera imaging system and video to data collection. Last year, BaseballCloud acquired ball flight data...

The Colorado Avalanche hoisted the Stanley Cup on Sunday night  after defeating the Tampa Bay Lightning in six games, and now fans have the same opportunity to lift the trophy. Well, virtually, that is.  Fans can gain access to this...