Joe Lemire

* * * * * You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem. The Athlete's...

NIL tech company Basepath has partnered with SquadLocker, a digital sports merchandise and apparel company. Basepath works with NIL collectives and athletic organizations to provide efficient management of financial, administrative and compliance functions. This integration with SquadLocker will facilitate custom merchandise creation and sales and the distribution of free...

Bill James, the pioneering baseball data-driven writer, is also a self-admitted contrarian, so the audience at the MIT Sloan Sports Analytics Conference was startled by his unsolicited endorsement near the end of a panel on MLB’s rule changes. After listening to Morgan Sword report on...

Ashley Navarra Marusak accepted an entry-level job with Cisco’s entertainment media team in 2007, biding her time before her presumed path to law school. But she loved the role, which combined her interests in sports and entertainment with her passion for collaborating with like-minded people....

Genius Sports and Football DataCo, the data rights holder for the top tiers of UK soccer, have extended their partnership through the 2024-2025 season and expanded it to use Second Spectrum technology at every venue and match of the Championship League. The agreement is inclusive of betting data distribution...

Sky, the direct-to-consumer broadcaster best known for its sports subscriptions, has launched Sky Live, an interactive camera that pairs with its streaming television, Sky Glass. The new Sky Live camera enables social experiences with its Watch Together feature, tracks one’s body movements when doing workouts through its Mvmnt fitness...

Connected coaching company Asensei, which pairs movement recognition with AI-powered insights, is partnering with PowerBlock to provide real-time form feedback. PowerBlock is a leading supplier of adjustable dumbbells and will now integrate Asensei’s computer vision technology into connected health and fitness apps to identify the weight being...

* * * * * This is an excerpt from a story featured in Sports Business Journal's June 19th weekly edition. To read the full story, click here . * * * * * A few...

* * * * * You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem....

Ōura Health is widening the data inputs for its Oura Ring tracker by partnering with three Continuous Glucose Monitoring providers: January, Supersapiens and Veri. Scientific research indicates that glucose metabolism and sleep quality are intertwined, and the integration is intended to provide users with more insight into their wellness...