Austin Karp

The NBA Playoffs averaged 5.12 million viewers across ESPN, ESPN2, ABC, TNT and NBA TV, marking the league’s best figure since 5.3 million in 2018. The 2023 postseason was up 7% from last year’s 4.77 million. The five-game Nuggets-Heat NBA Finals was down 6% from Warriors-Celtics in 2022, and...

The first Belmont Stakes for Fox Sports drew 3.82 million viewers on Saturday across Fox and FS1. Excluding the 2020 race, which aired in late June and was the first leg of the Triple Crown due to the pandemic, this year is the least-watched Belmont since 2000, when ABC...

Abu Dhabi-based Mubadala Investment Co. is extending its deal with SailGP by three years and increasing the level of its sponsorship, becoming one of the series global partners. Mubadala has been title sponsor of the SailGP finale in San Francisco Bay over the last two years. Mubadala,...

Abu Dhabi-based Mubadala Investment Co. is extending its deal with SailGP by three years and increasing the level of its sponsorship, becoming one of the series global partners. Mubadala has been title sponsor of the SailGP finale in S.F. Bay over the last two years. Mubadala, whose deal now...

Game 2 of the Stanley Cup Final on Monday night drew 2.45 million viewers across TNT, TBS and truTV. When excluding pandemic-influenced years (2020, 2021), that’s the least-watched Game 2 since Ducks-Senators on Versus in 2007. Panthers-Golden Knights Game 2 is above the 1.65 million viewers that...

The Hawks have a new multiyear sponsorship deal with QuikTrip, marking the Oklahoma-based convenience and gas retailer’s first NBA team deal. Precise terms of the deal were not disclosed. A community-focused partnership will be a key element of the pact. QT will be naming-rights sponsor of the Hawks’ seven-week...

Game 1 of the Panthers-Golden Knights Stanley Cup Final drew 2.75 million viewers on TNT/TBS/truTV, down 34% from the Avalanche-Lightning opener on ABC last year on a Wednesday night. Game 1 this year was higher than the pandemic-influenced Game 1s in 2021 and 2020 (NBCSN drew 1.67 million in...

Dick’s Sporting Goods is partnering with Nike and a number of its sponsored athletes for the second phase of the sporting good retailer’s “Sports Change Lives” campaign, which launched in March and is the company’s biggest media spend in its history. There will be 10 Nike/Jordan Brand...

Game 2 of the Heat-Nuggets NBA Finals was flat compared to audience for Warriors-Celtics game 2 last year. ABC drew 11.91 million viewers on Sunday night, as the Heat won by just three points to even the series. That’s the same figure for that the Warriors’ 19-point win drew...

Viewership for Game 1 of the Heat-Nuggets NBA Finals was down just 3% from the Warriors-Celtics opener last year despite a blowout. ABC and ESPN2 drew 11.58 million viewers on Thursday night, down from 11.9 million last year (both had an ESPN2 alternate telecast). Heat-Nuggets Game 1 was up...