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Jonathan Heijjer

Sales of licensed sports merch in 2021 showed global gains from 2019

Daily / Wednesday, August 3, 2022
Global sales of licensed merchandise and services totaled $315.5B in 2021, a 7.75% increase from 2019, according to an analysis of Licensing International data by SBJ Atlas. The data, part of the company's new Global Licensing Study conducted by Brandar Consulting, shows that 34% of global sales came via...
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