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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

NewSpring acquires Underdog Venture Team

Morning Buzz / Monday, June 26, 2023
The empire of Underdog Venture Team is expanding. The marketing services agency, founded in early 2022 with a promise of greater diversity within a field that offers little, has been acquired by suburban Philadelphia private equity firm NewSpring Holdings. What will now be known as Underdog & Co. will...

Forty Under 40: Pam Rappaport

Weekly / Monday, June 26, 2023
With a degree in television and formative jobs at ABC and CBS, it seemed Pam Rappaport was headed for a career in TV. But she was bitten by the marketing bug during a 21-month stint at  MLB Network. “Sure, I thought...

Forty Under 40: Matt Wolf

Weekly / Monday, June 26, 2023
“Moneyball” was published around Matt Wolf’s 20th birthday. So, it’s fair to say he’s in the first generation who used the seminal book as a career guide.   In college, Wolf seemed destined for a career in data science at a...

Forty Under 40: Jez Lubenetski

Weekly / Monday, June 26, 2023
Since she was at least 10, Jez Lubenetski wanted to be on a team. Over almost 30 years, that has progressed from pee-wee soccer to travel team, and eventually to captaining Florida State’s soccer team. Now at Wasserman, where she began as an intern 15 years ago,...

Forty Under 40: Jessica Smith

Weekly / Monday, June 26, 2023
In January 2020, Julie Uhrman sent San Jose Earthquakes sponsorship chief Jessica Smith a LinkedIn message about an unspecified new project. The women didn’t know each other, and the team (Angel City FC) didn’t have a name or venue yet. Before long, Smith was...

Forty Under 40: Chad Biagini

Weekly / Monday, June 26, 2023
Nolan Partners President Chad Biagini started working in executive search at 16. Now 36, that makes him the sole member of this year’s Forty Under 40 class with 20 years of experience in his chosen field. Biagini, with founder Paul Nolan, has grown Nolan Partners...
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