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Paul Sanford

Paul Sanford

Media Monitor: PGA Tour-LIV Golf merger

Morning Buzz / Wednesday, June 7, 2023
The unexpected announcement of the partnership between LIV and the PGA Tour has been making headlines across media, including all three network news programs last night who aired headlines related to the story in the opening of their broadcasts. ABC’s “World News Tonight” teased their story with the headline...

How Dick's Sporting Goods Has Pivoted Its Strategy During Pandemic

Daily / Wednesday, October 14, 2020
Dick’s Sporting Goods VP/Community & Sports Matter Marketing Mark Rooks was a guest speaker for the virtual Intersport Brand Innovation Summit where he talked about how “we’ve been forced to be really creative and scrappy as an organization first by kind of enhancing our e-commerce business with...

Astros' Scandal Crosses Over Into National News Telecasts

Daily / Tuesday, January 14, 2020
All three network morning shows aired reports on the punishment MLB handed down to the Astros for illegally stealing signs within the first 12 minutes of their broadcasts. ABC's "GMA" teased their report in the opening of the broadcast with the headline, "Cheating Scandal," while NBC's "Today" used the...

Weekend Plans With IMG Exec VP Tim Pernetti

Daily / Friday, December 6, 2019
IMG Media & Events Exec VP TIM PERNETTI  this weekend will be jet-setting around the world, as he travels to Dubai for a meeting with the owners of SOLE DXB, a regional lifestyle platform. SOLE DXB hosts an event each year in the Dubai Design District,...

Weekend Plans With '21 Solheim Cup Tournament Dir Becky Newell

Daily / Friday, September 13, 2019
The Solheim Cup is underway in Scotland, as the U.S. team looks to retain the cup against the Europeans.  THE DAILY recently caught up with '21 Solheim Cup Tournament Dir BECKY NEWELL before she traveled across the pond to take in the...

Weekend Plans With YES Network's John Filippelli

Daily / Thursday, June 6, 2019
Since becoming the net's first employee in the fall of ’01, YES Network President of Production & Programming JOHN FILIPPELLI has proven invaluable, as he built the fledgling network into a powerhouse RSN with his experience, leadership and innovative ideas. He said it was his...

Social Studies: Nationwide's Kristi Daraban On Sports Creating Value

Daily / Tuesday, April 30, 2019
In a crowded marketplace of insurance companies sponsoring sports events, athletes and properties, Nationwide makes its mark “coming from an authentic place,” according to the company’s Associate VP/Social Media Kristi Daraban ( @Nationwide ). Daraban said a successful social media campaign needs to “tie back to your hometown roots...

Weekend Plans With Lucas Oil Stadium Event Manager Jason Tutt

Daily / Friday, March 1, 2019
As the elite NFL prospects gather in Indianapolis to showcase their wares at Lucas Oil Stadium for the NFL Scouting Combine, Lucas Oil Stadium Event Manager JASON TUTT can be found managing the constant flow of players, scouts, execs and media coming and going from...

A Day In The Life With Red Bulls GM Marc De Grandpre

Daily / Wednesday, January 9, 2019
Red Bulls GM MARC DE GRANDPRE remains a busy man this MLS offseason as the team builds off its postseason run to the Eastern Conference Championship. But despite leading a professional sports organization, de Grandpre fills his daily schedule around family. "Wherever my family needs me,...