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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Forty Under 40: Michael Rabil

Weekly / Monday, June 26, 2023
He isn’t in the spotlight as often as his brother, but behind the scenes Michael Rabil is perhaps the most valuable player in the effort to make the Premier Lacrosse League one of the next mainstream, successful sports properties. Rabil is...

Forty Under 40: Ben Kennedy

Weekly / Monday, June 26, 2023
NASCAR executive Ben Kennedy has perhaps the most important initiative he’s ever championed coming up in early July. But if you think he’s only focused on the short term, listen to him describe how far out he’s working. Kennedy is one of the key executives...

Forty Under 40: Matthew Carpenter-Dennis

Weekly / Monday, June 26, 2023
When an executive search firm was talking with Matthew Carpenter-Dennis about whether his background matched what the NBA was looking for, the corporate transaction lawyer made his presence known like a LeBron James windmill dunk. “Get me in a room and let me tell my...

NASCAR set for high-stakes Chicago race

Weekly / Monday, June 26, 2023
One of the most expensive and complex experiments in NASCAR history will take place this weekend in Chicago, with the first national series street race in the U.S. over the sport’s 75 years of existence. NASCAR is spending an eye-popping $50 million to stage the race...

ESPN testing out new UFC PPV approach

Closing Bell / Friday, June 23, 2023
ESPN is experimenting with trying to add value for UFC PPV buyers, and it recently tested the idea for the first time with plans for more in the future. For the most recent PPV event, UFC 289 in Vancouver on June 10th, ESPN advertised in the days before that...

Formula E looks to regain momentum lost during pandemic

Daily / Friday, June 23, 2023
New Formula E CEO Jeff Dodds is not hiding from the notion that the series lost business momentum through the pandemic, but he says he has a plan to get the all-electric property back on track. Dodds, who just started within the last few weeks after coming over from...

UFC lands new sponsors in Slate Milk, Kudo Snacks

Closing Bell / Thursday, June 22, 2023
UFC has landed a couple new sponsor deals with challenger brands, bringing in Slate Milk and Kudo Snacks as official partners. Slate, which sells high-protein chocolate milks and lattes, will get branding in the UFC Octagon during select PPVs and Fight Nights plus all episodes of “Dana...

UFC, ESPN to start renewal discussions soon

Morning Buzz / Thursday, June 22, 2023
UFC President Dana White says he is scheduled to sit down with ESPN President Jimmy Pitaro soon  to start discussions over whether UFC and the network will extend their media-rights agreement beyond 2025. Speaking to SBJ in a wide-ranging interview last week, White said...

Joe Gibbs Racing sells minority stake to Josh Harris, HBSE

Daily / Tuesday, June 20, 2023
Joe Gibbs Racing has sold a minority equity stake in the team to Harris Blitzer Sports & Entertainment, bringing in some of the most aggressive and talked-about owners in sports to NASCAR. The deal will be announced later this morning with terms undisclosed, though it is said...
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