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Closing Bell

BIS: Frito-Lay looks to duplicate WC success

By Taylor Jedrzejek
Frito-Lay CMO Brett O'Brien at SBJ's Brand Innovation Summit Tony Florez Frito-Lay CMO Brett O’Brien detailed the successes of the company’s ad campaign during last year’s Men’s World Cup this week at SBJ’s Brand Innovation Summit. During the tournament, Frito-...

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SBJ Morning Buzzcast: June 26, 2023

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SBJ Spotlight: Scott Warfield of PGA Tour

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SBJ I Factor presented by Allied Sports features an interview with Danita Johnson, president of business operations for D.C. United and a member of Sports Business Journal’s Forty Under 40 class of 2023. Johnson talks with SBJ’s Abe Madkour about learning how to sell and to not fear change, becoming an effective manager, the importance of empathy as a leadership trait, and what to look for when evaluating job candidates. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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