Troon Partners Network Introduces Troon Pro-Am Series Golf Tournaments
As golf surges globally, and as brands continue to seek authentic opportunities to connect with the sport’s ultra-desirable demographic, Troon Partners Network introduces the Troon Pro-Am Series Golf Tournaments.
The Troon Pro-Am Series provides unmatched lifestyle and hospitality experiences through a collection of premier multiday golf events at iconic venues such as Pebble Beach, Pinehurst, TPC Sawgrass and Whistling Straits. Events include three to four rounds of golf and four to five nights of world-class accommodations.
An exciting addition to Troon’s growing portfolio of marketing assets, these events connect brands and sponsors with PGA professionals and amateur golfers for an exclusive and competitive pro-am style tournament on some of the most sought-after championship courses in the United States, complemented by first-class hospitality experiences and luxury-resort accommodations.
Photo courtesy of Chris Condon, PGA Tour | TPC Sawgrass| Ponte Vedra Beach, FL
The 2023-2024 Troon Pro-Am Series currently includes the following four tournaments:
- TPC Sawgrass Pro-Am in Ponte Vedra Beach, Fla. (July 30 – Aug. 3, 2023)
- Whistling Straits Pro-Am in Sheboygan, Wisc. (Aug. 8-13, 2023)
- Pinehurst Pro-Am in Pinehurst, N.C. (Aug. 23-27, 2023)
- Cobra Puma Pro-Am at Pebble Beach Resorts in Pebble Beach, Calif. (Feb. 14-19, 2024)
Through the Troon Partners Network, sponsors are invited to capitalize on the Pro-Am Series to share their brand stories and product experiences with a select audience of affluent golfers, private club members and industry professionals as they enjoy competition and camaraderie around their passion for golf. Troon works with its network of partners to develop custom B2B and/or B2C programs that meet specific business goals and create lasting and measurable impressions through customer engagement.
All four Pro-Am Series events will include amateur competitions in both gross and net scoring, with top teams earning prizes, while top PGA Professionals will compete for a share of purses. In total, nearly 1,000 avid golfers will participate across the four events competing on acclaimed, historic golf venues while playing alongside more than 200 influential golf professionals.
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Photo courtesy of Pinehurst Resort | Pinehurst | Pinehurst, NC
Today, backed by the Troon Partners Network, the company offers a wealth of golf and hospitality assets for companies to effectively market their products and services, while establishing a brand identity among golf’s most influential audiences. Endemic and non-endemic companies large and small across all business sectors can leverage Troon's unique marketing platform to optimize exposure, reach and brand recognition, while enjoying unparalleled golf lifestyle and hospitality opportunities. Brands receive 360˚ of visibility to a vast network of loyal golf customers, 365 days a year. These integrated solutions provide a targeted reach to local, regional, national and international markets through a platform of extraordinary events, sponsorships, brand activation, direct marketing programs, B2B activation and philanthropic initiatives, among others.
Born from 30 years of industry excellence, Troon has aggregated an unmatched network of assets, establishing a media and marketing platform that reaches highly sought-after golf audiences throughout the world, including:
- 800K+ strong opt-in avid golfer database
- 850K+ Troon Rewards Members – golf’s most avid audience
- 230K+ private club members in the Troon portfolio
- 200K+ followers across social media channels
- 15M+ golf rounds played per year on more than 660 Troon-managed golf courses
- 80+ top 100-ranked golf courses in the Troon portfolio
For more information on the Troon Partners Network and the Troon Pro-Am Series, visit: www.TroonPartnersNetwork.com
Photo courtesy of Kohler Co. | Whistling Straits | Sheboygan, WI
