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How the NBA-Hyperice partnership was spurred by player interest and feedback

Hyperice founder and president Anthony Katz tells SBJ how he brainstormed new recovery technology products after listening to NBA players' feedback.

By Tom Friend
Denver Nuggets' Kentavious Caldwell-Pope seen wearing the Hyperice Venom 2 Back wearable. Hyperice Nobody receives more unfettered advertising during an NBA playoff game than Hyperice. During the Celtics-Heat and Nuggets-Lakers conference semifinals — lopsided, but must-see nonetheles...

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