Menu
Closing Bell

Fanatics rides Lawrence to record NFL Draft sales

By Rick Ellington

Demand for Trevor Lawrence’s official No. 16 Jaguars jersey led Fanatics to its best sales ever for the first night of an NFL Draft. Lawrence, long projected to be the No. 1 overall pick, more than doubled the previous best sales for an individual draftee, which Joe Burrow established last year after the Bengals took him first overall. This includes pre-orders for jerseys, merchandise and other related memorabilia. Fanatics on Friday morning announced that it had signed Lawrence to a multiyear deal.

Bears fans clearly hope Justin Fields is the answer to their prolonged QB issues, as he had the second-best sales night of any draftee. Fanatics was able to capitalize on instant demand for products due to marketing to relevant fan bases seconds after NFL Commissioner Roger Goodell announced each draft selection. 

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: June 26, 2023

FSG gets into golf; What's next for Monumental Sports? MLB gets another hit with London series and a big acquisition in the agency world.

SBJ Spotlight: Scott Warfield of PGA Tour

Legalized sports betting is in the third inning according to Scott Warfield. The PGA Tour’s VP of Gaming says that the industry is heading in the right direction and there is plenty of opportunity. Warfield joins SBJ’s Abe Madkour and John Ourand from Orlando in this edition of SBJ Spotlight.

SBJ I Factor: Danita Johnson

SBJ I Factor presented by Allied Sports features an interview with Danita Johnson, president of business operations for D.C. United and a member of Sports Business Journal’s Forty Under 40 class of 2023. Johnson talks with SBJ’s Abe Madkour about learning how to sell and to not fear change, becoming an effective manager, the importance of empathy as a leadership trait, and what to look for when evaluating job candidates. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ TV

UNC AD Bubba Cunningham on football, women's sports and NIL

12 mins

Toledo AD Bryan Blair on the challenges and opportunities of NIL

8 mins

Marchand and Ourand, Ep: 91: What’s Next for the NBA, RSNs and Messi

43 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2021/04/30/Fanatics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2021/04/30/Fanatics.aspx

CLOSE
You have 0 All Access articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2023 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.