The Right Questions to Ask Your Digital Team
WMT Digital is a presenting sponsor of the 2022 SBJ Media Innovators conference, alongside forward-leaning executives from all the traditional sports networks, plus Prime Video, Meta and WWE. With the last two years in college athletics being arguably some of the most challenging ever, it’s only right to recognize that many college decision-makers may feel like they are light years behind some of the brands at the conference.
If you feel like your area or department has fallen behind, you can rapidly course correct by asking the following questions.
Five questions for your digital audit:
1. What is our digital strategy?
2. Do our digital assets like our website, emails and social media platforms reflect that strategy? Are there objective reporting tools to measure?
3. Are we measuring the entire customer journey to discover issues and opportunities to optimize for growth?
4. What automations have we deployed to become more efficient?
5. What are our top three initiatives that generate the highest return on investment (ROI)?
Why does it matter?
The beauty of the digital world lies in the tiny “footprints” left throughout the digital journey. These footprints allow an organization to not only optimize for success, but also measure the efforts of the external team. A comprehensive digital strategy can have clear as well as less obvious advantages.
● Recruiting and retaining staff has become overwhelming
● Efficiency serves as a hedge against staffing issues
● A fully optimized digital strategy fully leverages the commercial opportunities of your brand
Go Deeper
As a director of athletics in 2022, there’s not much time to become an expert in all things digital. The questions above will quickly inform whether your department has a robust strategy or define areas in need of improvement.
In a modern athletic department with myriad different revenue inputs, departments need to operate more like a Walmart or Amazon. Both e-commerce giants spend very judiciously on social and put all their efforts into web and mobile application conversions.
Asking the right questions can confirm that your digital department has a similar strategic approach or identify where you need to be pivoting to achieve a more robust execution.
If you have feedback or questions on the audit, you can always reach out to WMT Digital through email: info@webmetech.com
