Trent Murray

EA Sports unveiled its plan for the future of its soccer video game franchise following the conclusion of its long-running naming-rights agreement with FIFA. Following the release of FIFA 23 later this year, the franchise will rebrand to EA Sports FC in '23. The EA Sports FC...

Riot Games is initiating a massive overhaul of its Valorant esports structure for the '23 season and beyond. The company will significantly expand its regional competition offering as well as the women-focused Game Changers program, but the most important change is the implementation of three new international premier leagues....

Getty Images will increase exposure for Riot Games by adding two new esports games to its portfolio as part of a multiyear renewal and expansion of its partnership with Riot. In addition to League of Legends, the company will now serve as the official photo image...

London-based esports organization Fnatic will take a unique approach to navigating the rough waters of NFTs in esports. The company unveiled a new fan membership program created in partnership with Crypto.com that will provide fans with exclusive events, content and merchandise. This is the first NFT-driven membership...

GameSquare Esports-owned team Complexity Gaming has secured a multiyear partnership agreement with Lenovo which includes naming rights for its headquarters. Formerly the GameStop Performance Center, the Complexity headquarters in Frisco, Texas, will now go by the Lenovo Legion Esports Center moniker. Neither Complexity nor Lenovo disclosed terms of the...

Riot Games has secured Coca-Cola as its founding partner for the first official season of Wild Rift esports. The soda brand will become a global sponsor, engaging in activations across the mobile game’s eight esports regions. The announcement follows SBJ's previous report of Coca-Cola sponsoring China’s Wild...

N.Y.-based esports organization Andbox is rebranding to NYXL, borrowing the acronym for its Overwatch League team, the N.Y. Excelsior. NYXL will serve as the umbrella brand for the company’s various esports teams, including the N.Y. Subliners of the Call of Duty League (NYSL) and the Andbox Valorant...

Danish esports organization Astralis has announced a two-year extension of its partnership deal with Danish apparel brand Hummel. The extension comes with 18 months remaining on the original deal established in '20 and continues Hummel and Astralis’ partnership through '25, with the brand now serving as the official clothing...

ESL Gaming has secured a multiyear partnership with Monster Energy, leveraging the brand’s long history as a partner of the company’s DreamHack gaming festival series. The move significantly expands Monster’s esports presence, including its first foray into mobile esports. Details were not disclosed. Monster will now serve as a...

The NHL Gaming World Championship will return as an in-person competition for the first time since ‘19 due to the COVID-19 pandemic. The competition will use EA Sports’ "NHL 22." Organized by DreamHack Spots Games as part of a multiyear partnership with the NHL, the series features competitive circuits...