Menu
Technology

Sacramento Kings Partner With Avery Dennison to Produce Digitally Connected Physical Merchandise for Fans

By Andrew Cohen
The Sacramento Kings have partnered with materials science and manufacturing company Avery Dennison to produce digitally connected physical merchandise for fans. Avery Dennison will insert its RFID tags into team-branded merchandise, including t-shirts and jerseys, for fans to scan with their smart...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: June 26, 2023

FSG gets into golf; What's next for Monumental Sports? MLB gets another hit with London series and a big acquisition in the agency world.

SBJ Spotlight: Scott Warfield of PGA Tour

Legalized sports betting is in the third inning according to Scott Warfield. The PGA Tour’s VP of Gaming says that the industry is heading in the right direction and there is plenty of opportunity. Warfield joins SBJ’s Abe Madkour and John Ourand from Orlando in this edition of SBJ Spotlight.

SBJ I Factor: Danita Johnson

SBJ I Factor presented by Allied Sports features an interview with Danita Johnson, president of business operations for D.C. United and a member of Sports Business Journal’s Forty Under 40 class of 2023. Johnson talks with SBJ’s Abe Madkour about learning how to sell and to not fear change, becoming an effective manager, the importance of empathy as a leadership trait, and what to look for when evaluating job candidates. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2022/12/07/Technology/sacramento-kings-avery-dennison-digitally-connected-physical-merchandise-fans.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2022/12/07/Technology/sacramento-kings-avery-dennison-digitally-connected-physical-merchandise-fans.aspx

CLOSE