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Purdue teams with Captiv8 to give student-athletes NIL opportunities

By Joe Lemire
The Purdue Univ. athletic department is partnering with influencer marketing company Captiv8 to help its athletes enhance their NIL opportunities. Captiv8 started a dedicated NIL division, Captiv8 Collegiate , in 2021 to provide social analytics and best practices consulting. A Captiv8 case study ...

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