Preston Bounds

NBCUniversal Television & Streaming Chair Mark Lazarus today took a strong stance on any future media involvement with LIV Golf: "We are partners with the PGA Tour, and we will not be partners with LIV unless there's some detente between them." Speaking at the SBJ Media Innovators ...

RYAN RENTERIA currently runs  Stretch Five , a C-suite consulting practice in which he provides a much-needed impartial advice and coaching to top execs. His career has touched the sports world in myriad ways: He spent nine seasons using data science to advise the Pacers on personnel...

World Lacrosse is spearheading an integrated creative campaign that celebrates the origins of the sport and aims to help return it to the Olympics. The campaign, which went live today, is titled "LAX: Indigenous Made, Globally Played," and uses the hashtag #LAX28. Launching the effort on the Int'l Day...

NASCAR and SeatGeek reached a multiyear partnership, after entering into a relationship that allowed fans to buy and sell tickets to the Daytona 500 earlier this year. NASCAR and its owned and operated tracks have now expanded SeatGeek’s role within the sport as its official ticket marketplace...

Legends has reached a long-term partnership with the American Ultimate Disc League (AUDL), while making a minority investment in the league. With an eye toward accelerating the growth of the AUDL, Legends will manage sponsorships, omnichannel merchandise, media strategy and buying for the league. In addition, the AUDL...

For a certain generation (let's just call it X) Big League Chew is a brand tied to other nostalgic concepts like Saturday morning cartoons, coach-pitch youth baseball and tear-away football jerseys. But as the product's inventor and founder, Rob Nelson, can attest, its marketing has both grown...

Canada-based online car retailer Clutch has agreed to sponsor the NHL in a multiyear Canadian partnership, becoming the official online pre-owned car retailer of the NHL in Canada, a new category for the league. This marks the first time the brand has been an official sponsor of...

The Mint Collective debuts this weekend in Las Vegas as a new format in sports memorabilia shows, combining traditional trade-show aspects with celebrity appearances (Peyton Manning chief among them) and B2B-focused sessions. The Friday-Sunday show was founded by IMG and sports card marketplace Collectable. Panini America VP/Marketing...

Morgan Stanley named tennis player Leylah Fernandez a brand ambassador in a multiyear deal. She will support the financial services giant’s giving back initiatives, with a particular focus on efforts to expand access to the game of tennis among underrepresented communities and diverse youth. Fernandez...

Pennzoil is getting into the college NIL space via three new student-athlete partners: Indiana men's basketball F  Trayce Jackson-Davis , Michigan swimmer Maggie MacNeil and Boston College lacrosse player Charlotte North . The brand, which to date has primarily spent its sports sponsorship dollars in auto racing, will provide...