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NBA Viewership Down 12% Headed Into All-Star Break

By Austin Karp
NBA game viewership across ABC, ESPN and TNT is down 12% headed into NBA All-Star weekend, an improvement over the 16% drop seen over the first month of the season. Viewership grew from November to December and again from December to January. ABC is averaging 3.9 million viewers to date, down 16% f...

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