NASCAR Season Preview

Disney, NASCAR Launch Season-Long Promotional Effort For Upcoming "Cars 3" Film

Daily / Friday, February 24, 2017

NASCAR and Disney Pixar are teaming up on a joint effort to promote the upcoming "Cars 3" film, which includes "cross promotional activities on digital and social media and a 'Cars 3' at-track presence throughout the season," according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL. As part of the...

Denny Hamlin Signs Contract Extension With Joe Gibbs Racing, Longtime Sponsor FedEx

Daily / Friday, February 24, 2017

NASCAR driver Denny Hamlin on Thursday signed an extension with Joe Gibbs Racing that also includes a "new deal for longtime sponsor FedEx," according to Jenna Fryer of the AP. FedEx has been with JGR since '05, and is the "only primary sponsor Hamlin has had at NASCAR's top level." Hamlin...

Danica Signs Deal With Advance America Set To Debut With New TV Spot

Daily / Friday, February 24, 2017

Cash loan company Advance America on Friday is announcing a new personal services agreement with NASCAR driver Danica Patrick. Rights for the deal include placement on Patrick's race helmet, the use of her name and likeness on traditional and digital media and social media support. The deal will kick...

As NASCAR's Top Stars Retire Early, Hope Lies With Young Drivers To Carry Sport

Daily / Friday, February 24, 2017

Some of NASCAR's "biggest stars have stepped away over the last 15 months, a thought-provoking trend that doesn't appear to be ending anytime soon," according to Mark Long of the AP. Jeff Gordon in '15 and Tony Stewart in '16 retired from full-time racing while Carl Edwards "called it...

NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' Attention

Daily / Friday, February 24, 2017

The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points...

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Concessionaire Americrown during this weekend's NASCAR races at Daytona Int'l Speedway is planning to debut the first promos around the new race segments being implemented, which will insert set breaks in the race action. “Unlike any other sport, we don’t know when to cook and have 30 hot dogs backed...

Daytona Rising Project Set For Big Stage; Drivers Call For More Safety At All Tracks

Daily / Friday, February 19, 2016

Daytona Int'l Speedway's "gleaming, newly renovated grandstand makes its full debut" for Sunday’s Daytona 500 with the goal of making it "similar to watching in a stadium," according to David Scott of the CHARLOTTE OBSERVER. The $400M Daytona Rising project now gives the track 40 escalators, 46,000 less seats...

Pedal To The Metal: NASCAR Banking On Young Drivers Emerging As Faces Of Sport

Daily / Friday, February 19, 2016

More than any time in NASCAR history, young drivers are "getting full-time rides and making a name for themselves," according to Gene Frenette of the FLORIDA TIMES-UNION. Twenty-year-old Chase Elliott, the son of NASCAR HOFer Bill Elliott, is "already the youngest Daytona 500 pole-sitter for Sunday’s race." Nearly a...

NASCAR Names In The News: Dale Earnhardt Jr. Focusing On Two Tallahassee Car Dealerships

Daily / Friday, February 19, 2016

NASCAR driver DALE EARNHARDT JR . in a "joint partnership" with Hendrick Automotive Group now has two car dealerships in Tallahassee: Dale Earnhardt Jr. Chevrolet and Dale Earnhardt Jr. Buick GMC Cadillac. The driver is "starting to think about what his post-driving career might look like." He said, "I’ve...

Nationwide Unveils New Earnhardt Jr. Ads, While KFC Puts Store Managers On Biffle Car

Daily / Friday, February 19, 2016

The start to the NASCAR Sprint Cup season, coupled with a massive renovation at Daytona Int'l Speedway, has all eyes in the motorsports world on the Daytona 500 this weekend. Advertisers are once again using the racing spectacle to unveil new creative and marketing campaigns,...

SPONSORED CONTENT

Quote Of the day

We'll see how well everything's attended and what the folks here think about it, but I do think there's something here that's very unique and could become a signature for us.
-- NHL Chief Content Officer Steve Mayer, on how hosting the league's awards and draft in the same location has logistical benefits and possible commercial opportunities. Alex Silverman, SBJ

PODCASTS