Mark Burns

The Premier Hockey Federation’s seventh season has been marked by a series of changes, including a new name for the league itself. But there has also been: a commitment from the PHF’s board of directors to invest $25 million over the next three seasons, largely centered around...

The Blue Jackets revealed the team’s first-ever jersey patch sponsor in current advertiser Safelite, a Columbus-based company that specializes in auto glass repair and replacement. Safelite has been a team sponsor since '10. The Blue Jackets are the second NHL team to announce a jersey patch sponsor...

N.Y.-based sports marketing agency Allied Sports will be the NWSL’s lead agency for sponsorship sales, with an eye on brokering and securing multiyear deals. Allied Sports will work in tandem with the NWSL’s sponsorship group, led by Chief Revenue Officer Mitch Poll . Current NWSL sponsors include Ally,...

It’s been 10 years since Jeremy Lin captivated the NBA universe, and collective sports world, as the undrafted and unknown Harvard graduate went from filling in as a backup point guard on a struggling New York Knicks team to becoming Linsanity. “Whirlwind is the word...

Jessica Berman’s final calls on March 8 before being announced as the new NWSL commissioner the next day was to one of her most impactful sports industry mentors: Gary Bettman. The longtime NHL commissioner, along with his deputy Bill Daly, have been what Berman called her “guiding light” throughout...

Nashville SC has secured a naming-rights sponsor for its new 30,000-seat stadium with France-based global supply chain operator Geodis. The company's North American HQ is located in Brentwood, Tenn., a suburb of Nashville. The stadium, which will be completed next month and open May 1 when Nashville...

U.S. Soccer hired Ann Seeney as Chief People & Diversity Officer, a newly-created position for the soccer governing body. She will oversee all of human resources in addition to diversity, equity, inclusion and belonging. Seeney, who will report to CEO Will Wilson , will start on...

The NWSL has named Jessica Berman as the league’s new commissioner, it was revealed this morning on "CBS Mornings." Berman, previously the Deputy Commissioner of the National Lacrosse League since '19 and a '14 SBJ " Forty Under 40 " honoree, will begin her four-year term on...

Nashville SC has signed a new multiyear founding-level sponsorship deal with Valkyrie Investments, a local asset manager in the digital and cryptocurrency space. Specific financial terms were not disclosed but the deal marks the first time in league history that an MLS team will receive 100% of a sponsorship...

Mastercard and the NWSL Players Association reached a new partnership that is said to add to the company’s multimillion dollar investment in global soccer and includes a commitment to pay more players. Mastercard, which signed on for an exclusive NWSL sponsorship last year, declined to comment on...