Andrew Levin

The industry during last night's Sports Business Awards gathered to honor SBJ Lifetime Achievement Award winner Paul Fireman, the former Reebok Chair & CEO who, in ’79, convinced a British sneaker manufacturer to give him exclusive distribution rights to a product he had never seen or sold before, and then...

The industry during last night's Sports Business Awards gathered to honor SBJ Lifetime Achievement Award winner Paul Fireman , the former Reebok Chair & CEO who, in ’79, convinced a British sneaker manufacturer to give him exclusive distribution rights to a product he had never seen or sold...

Gillette Deodorant today is introducing “The 72 Club,” a nationwide initiative with PGA Tour players Will Zalatoris and Max Homa serving as the program’s first ambassadors. Among the initial activations: Through a deal with The Caddie Network, Gillette Deodorant will be featured on select caddies’ shirts throughout...

Gillette Deodorant today is introducing “The 72 Club,” a nationwide initiative with PGA Tour players Will Zalatoris and Max Homa serving as the program’s first ambassadors. Among the initial activations: Through a deal with The Caddie Network, Gillette Deodorant will be featured on...

Mobile esports already are very popular in the East and, while they haven't become too prevalent yet in the West, Riot Games Head of Global Esports Partnerships & Business Development Naz Aletaha said her company’s “promise is to make it a global sport.” Riot Games...

Twitter Head of U.S. Sports Partnerships  TJ ADESHOLA  brought it strong in  Monday's in-print edition  of SBJ's "What I'm Bingeing On" feature. So strong, here are more of his binge-worthy items. Some responses have been edited for clarity and brevity. I’m...

Music   It’s core to who I am. Any combination of Drake and Rick Ross, I’m here for. That stuff just makes you feel super-duper opulent and luxurious. That’s the music that I like to listen to on Monday mornings. ...

Medium Rare co-Founders ADAM RICHMAN and  JOE SILBERZWEIG have been making headlines of late, leading the agency behind Buccaneers TE ROB GRONKOWSKI ’s first collection of NFT-backed digital trading cards, which generated $1.75M in sales. Still, they find...

This week, DraftKings Senior VP/Marketing  STEPHANIE SHERMAN  joined SBJ to usher in Women's History Month by sharing what she's been bingeing on. Some responses have been edited for clarity and brevity. Humor is...

Roc Nation Sports Dir of Basketball Strategy & Analytics SAM PERMUT keeps busy as an NBA agent, repping the likes of Nets G KYRIE IRVING , Raptors F/C CHRIS BOUCHER and Rockets G KEVIN PORTER JR . But that didn't stop...